Pazarlama, Büyüme ve Hasta Kazanımı
Department-Based Marketing Return Calculation
Calculate the return on marketing investment (ROMI) in a department.
Marketing return (ROMI)
500,0%
A positive value indicates that marketing generates profit, while a negative value indicates a loss.
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Scientific and theoretical basis
Department-based marketing return (ROMI) shows the return on marketing investment made in a department.
Formula and Logic
ROMI (%) = (Revenue from Marketing − Marketing Expense) / Marketing Expense × 100
How is it interpreted?
It should be interpreted carefully due to the difficulty of attribution (linking revenue to marketing); it guides budget allocation.