Pazarlama, Büyüme ve Hasta Kazanımı
Patient Acquisition Cost Calculation
Calculate the patient acquisition cost (CAC) by dividing marketing expenses by the number of new patients.
Patient acquisition cost (CAC)
300,00₺
Sonuçlar genel bilgilendirme amaçlıdır; kurumunuzun gerçek verileri ve koşullarıyla değerlendirilmelidir.
Scientific and theoretical basis
Patient acquisition cost (CAC) is the average marketing cost incurred to acquire a new patient.
Formula and Logic
CAC = Marketing Expense / Number of New Patients
How is it interpreted?
It indicates the sustainability of marketing compared to patient lifetime value (LTV > CAC should be maintained).