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Patient Lifetime Value Calculation

Calculate the lifetime value (LTV) based on annual patient revenue and average relationship duration.

Patient lifetime value (LTV)

24.000

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Scientific and theoretical basis

Patient lifetime value (LTV) is the estimated total revenue generated by a patient throughout their relationship with the institution.

Formula and Logic

LTV = Patient Annual Average Revenue × Average Relationship Duration (years)

How is it interpreted?

Having an LTV significantly higher than CAC indicates a healthy growth model.

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Patient Lifetime Value Calculation | Formula and Interpretation | hbys.pro