Patient Relationship Management (CRM)
A patient relationship system that manages patient communication, campaigns, and loyalty processes.
Patient Relationship Management (CRM) is a system that manages communication with patients, campaign and information processes, feedback, and loyalty management from a single point.
CRM provides a holistic view of communication by recording patient interactions (calls, appointments, reminders, surveys) and supports the patient experience.
Other names / abbreviation: Customer Relationship Management, Patient CRM.
What is it used for?
CRM personalizes and organizes patient communication, increases engagement with reminders, and makes feedback data usable for service improvement.
Key features
- Communication management: Recording multi-channel patient communication.
- Campaign/information: Targeted information and reminders.
- Feedback/survey: Measuring and tracking satisfaction.
- Segmentation: Communication based on patient groups.
Integration and standards
Patient Relationship Management (CRM) does not operate in isolation; it typically exchanges data with the following systems and processes:
- HBYS
- Call center software
- SMS/email/mobile channels
Frequently referenced standards and regulations:
- KVKK
- Consent/approval management
Benefits provided
- Personalized communication
- Increased engagement
- Service improvement through feedback
Selection and evaluation criteria
The main criteria considered when evaluating a patient relationship management (CRM) system include:
- Multi-channel communication
- Consent/approval (KVKK) management
- HBYS integration
Points to consider
- Consent and KVKK requirements in communication should be managed meticulously.
Sık Sorulan Sorular
What is CRM in a hospital?
It is a patient relationship management system that manages patient communication, campaigns, feedback, and loyalty processes.
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